Copywriting

What is it?

Articles are written to reach a mass audience. They can be written for magazines, newspapers and journals

and may be written for online and print purposes. 

What's included?

  • Features

  • Profile and interview

  • Informational

  • Human interest

  • Historical

Content writing

What is it?

Content writing is the process of

planning, writing and editing long-form content for online platforms. It aims to inform, educate and entertain readers rather than directly sell a brand. 

What's included? 

  • Articles

  • Blogs

  • Email newsletters

  • Social media posts

  • Web page copy 

Articles/interviews

What is it? ​

Copywriting focuses on the creation of short-form content for advertising purposes. It aims to increase brand awareness and persuade audiences to take action.

What's included? ​

  • Product descriptions 

  • Website content 

  • Social media

  • Press releases 

  • Statements 

Image by Marcel Strauß

If you would like to discuss a project, enquire about prices or ask a question, please get in touch via my contact page. I look forward to hearing from you. 

"Francesca brings a fresh and highly stylised approach and it's been a delight to work with her over the past couple of years."

 

 

Jerry Ewing
Editor, Prog Magazine

"Francesca is able to perfectly capture the voice and tone of our brand with her erudite prose. She has also been great with her product picks. As someone who is a very keen reader and immersed in the world of books and literature I am a particularly picky person when it comes to these skills, and not many impress but Francesca does. She is also highly professional, work is always handed in to deadline, invoice and email correspondence etc great." 

Amy Baker
The Country House Library

"Francesca is an awesome writer. When working with us, she was communicative, creative, and professional. The quality of her writing was excellent and she proved to be a valuable asset to our team. She's always got a writing home with us."

SeoButler

Clients I've worked with

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